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In the New War for Talent, Employment Branding is the Battlefield

  • June 14, 2018 at 10:00am PT
  • Bob Greene
  • Free
  • 60 minutes
  • *Not available for SHRM/HRCI credit as of 9/4/2018

Who will benefit?

HR Administrators
HR Managers
VP's of HR
Chief HR Officers

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Please complete the form to launch the recording and learn more about employment branding best practices for your business.

A Little Info About What's to Come

In the New War for Talent, Employment Branding is the Battlefield

In the current U.S. economy enjoying an overall unemployment rate of 3.8%, developing and maintaining a well-defined, resonant and attractive employment brand can mean the difference between attracting and hiring star performers or missing out on those candidates.

Organizations whom have already put thought, creativity and investment into developing cutting-edge, unique employment programs, without the right strategy in place to find and engage the right candidates will never experience positive ROI.

Small and medium-sized businesses (SMB's) have a lot to learn from enterprise organizations. While SMB's may not have their budgets for media experts, professional production crews and national airtime buys, they can watch and learn from the techniques and approaches enterprise businesses use, and then deploy them to their competitive advantage.

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What You Will Learn

  • Three case studies of employment branding lessons and best practices
  • Five simple steps to developing a great employment brand
  • The role of social media channels to find the right audience and tell your story
  • How to leverage HR technology to strengthen your brand
  • How branding emphasis is influenced by your geography, industry, company size, competition, and budgetary constraints
  • Using internal marketing resources to develop strategic aspects of employment branding

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About the Speaker

Bob Greene

Bob Greene currently serves as Channels Manager and Sales Trainer at Ascentis. Bob’s 38 years in the human capital management industry have been spent in practitioner, consultant and vendor/partner roles. As a practitioner, he managed payroll for a 5,000-person bank in New Jersey. As consultant, he spent 8 years advising customers in HRMS, and payroll and benefits system design as well as acquisition strategies. Bob also built a strategic HCM advisory practice for Xcelicor (now Deloitte Consulting.)

As vendor/partner, he has had prominent roles in sales support, marketing and product management at several companies and currently Ascentis. Bob recently re-joined the Editorial Board of IHRIM's Workforce Solutions Review journal, as Contributing Editor. His experience also includes two years as Adjunct Lecturer in HRIS at Benedictine University in Lisle, Illinois. In addition to his 38 years of experience, Bob also holds a BA in English from Rutgers University.

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About Accreditation

Not available for SHRM/HRCI credit as of 9/4/2018.

Questions? Please visit our FAQ page to find answers to your webinar-related question.

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