Please Watch this Recording
The Art of the Corporate Clapback
- Thursday, November 14, 2019 at 10am PT / 12pm CT
- Sarah Morgan
- 60 minutes
- Approved for 1.0 certification hour through 12/31/2019
Who will benefit?
Watch the Recording
The Art of the Corporate Clapback
Managing your online employer reputation on review sites like Glassdoor and Indeed as well as social media accounts like Facebook and Twitter can feel overwhelming. As an employer, it is difficult to determine the best response to something negative about or to you online. It is hard to know how to fight back against exaggerations that threaten your company’s reputation.
The answer is: don’t fight back; CLAP back!
A “clapback” is responding to criticism with a withering comeback. We see company’s like Wendy’s, Sanofi and Netflix regularly engage online this way to protect, promote and preserve themselves. The Art of the Corporate Clapback teaches employers how to manage their online reputation and respond to negativity while maintaining dignity and authenticity. Join Sarah Morgan for this webinar to define your company’s online voice and prepare your corporate clapback arsenal.
We hope to see you there! Stay tuned for more accredited session invitations.
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What You Will Learn
- Learn the why, what and how of building your company’s authentic brand to connect with your ideal audience in a relevant way
- Decide which social networks to focus on and how frequent to post
- Automate your online posting schedule to keep time commitment to a minimum
- Explore real world examples of successful and unsuccessful online brand management
- Create policies for responsible employee use to boost your culture
- Learn to build trust and authority without breaking the bank or spamming
About the Speaker
Sarah Morgan has been a practicing HR Executive for 20 years. She is currently the Chief Excellence Officer of BuzzARooney LLC, where she provides consulting and coaching surrounding organizational culture, comprehensive health & total wellness benefits, and executive leadership. Sarah still also serves as an active HR practitioner as the Director of Human Resources for a national company headquartered in Raleigh NC.
In 2011, Sarah burst on the social media scene under the pen name “Buzz Rooney,” with her blog, The Buzz on HR. 8 years later, the pen name is gone -- but her blog is going strong with over 10,000 readers each month.
Sarah is also the creator and host of the Leading in Color podcast, a show centering on cultivating positive workplace experiences thru diversity, inclusion and social consciousness. She is a contributing writer for Black Enterprise Magazine and has been featured on the ADP Spark and Ultimate Software blogs. She has amassed more than 20,000 followers across LinkedIn, Twitter, Instagram and Facebook. And Sarah has been named to the Best HR Practitioner Blogs, the Top Women in HR Tech and the Global Voices of HR lists for consecutive years. She was recently honored as one of the Top 100 Influencers in HR Tech by HR Executive Magazine and one of the top 5 nominees of the Most Inclusive HR Influencers list.
Important About Accredidation
This webinar has been approved by HRCI/SHRM for 1 (one) general RCH credit until 12/31/2019. You must watch the entire one-hour recording session per HRCI and SHRM rules and regulations to qualify for credit. If approved, you will be sent an email containing program codes within 30 days of the date of presentation.
If you view this entire webinar without fast-forwarding in addition to passing the required quiz, you will receive an email containing your earned program code within 30 days.
The presentation must be viewed in one sitting (the presentation may be paused, but if the browser window closes, you will be required to re-register and watch again from the beginning).
The email address on both the registration and viewing pages must match exactly to qualify for credit. Only business domain email addresses are accepted.
If the presentation is viewed in a group setting, only the name and email address of the registered viewer will receive the certificate of credit.
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